"In investing, what is comfortable is rarely profitable." — Robert Arnott
Sometimes you need to step out of your comfort zone and go against the grain a bit.
BUT, and this is an important caveat, you must have a reasonable basis for WHY you are doing that. Not just because of hearsay, what social media is touting, or even what I tell you. Because only then can you STAY THE COURSE, especially when it gets uncomfortable.